One of the first projects undertaken by Roman Road Trust was to create a website for the high street to help people find Roman Road online. The website provided useful information about the high street and Roman Road Market.
Roman Road Trust asked local resident Tabitha Stapely and local graphic designer Melanie Crolla to create a brand and website for the high street. The logo and brand that was created was Roman Road LDN.
The Roman Road LDN brand and logo was used on the high street website and social media channel as well as on a series of tote bags to encourage local shopping.
The tote bags came in five colours and sold like hot cakes at events organised by Roman Road Trust, including the Yard Market and Roman Road Festival. Roman Road Trust even had order requests from Canada.
In 2018, Tabitha Stapely, who was a former magazine editor and founder of social enterprise Social Streets C.I.C proposed developing Roman Road LDN into a fully-fledged community-led local magazine, with daily content about local news, events and culture.
Roman Road Trust recognised the potential benefits to the local community and economy. Roman Road Trust provided the guidance needed for Social Streets’s C.I.C to develop and launch Roman Road LDN as a daily online magazine in 2018.