The launch of Roman Road Yard Market attracted a huge turn out, a great day of trading, and wonderful community spirit. The launch attracted good publicity over with features on Robert Elms BBC Radio London show; Time Out (listing Roman Road Yard Market launch as top ten things to do in London this weekend in their print magazine too); East End Citizen; ILoveMarkets; Independent London, London Gov, Idea Store, Artisan Market and Elle Magazine.
An extensive marketing campaign on social media was undertaken too, helping to raise the profile of Roman Road as well as the new Yard market. Posts on the RomanRoadLDN Facebook page about the Yard Market launch reached 23,000 people. Tweets on the RomanRoadLDN Twitter page about the Yard Market reached 178,000 peoples Twitter feeds, and brought 6,000 visits to the RomanRoadLDN Twitter account.
The Yard Market was also marketed the old-fashioned way with 30,000 leaflets distributed to households in Bow, Hackney Wick, Fish Island, Victoria Park, Mile End and Globe Town. There were four banners hung around the neighbourhood too. The launch event was also one of the main ‘opening’ events for the Mayor of London ‘Find Your London’ event and was included in leaflets distributed across the London tube network.
All this publicity helped attract an estimated 4,000 people. Feedback forms taken on the day of the event indicated that average spend was £17 each per person. This means an estimated £68,000 was spent at Roman Road Yard Market. With two thirds of the traders being local, that means much needed money and opportunity is being fed straight back into the local community.