In response to our survey of local businesses, Roman Road Trust commissioned a week-long programme of free digital training and mentoring. We provided free one-to-one training and mentoring sessions to nearly 100 shops and market traders, and provided four hours of free mentoring to fifteen local businesses via the POW Digital Mentoring Programme.
The POW team built relationships with fifteen local digital mentors and teamed them up with local businesses. By using local digital mentors it brought an extra dimension to the mentoring – a love and knowledge of the area. It also provided local businesses with a network of local digital experts to consult or commission when they are ready to do so.
The mentors visited 58 local businesses in their shops; gave 48 Social Media MOTS; led workshops for 20 businesses, and provided 52 hours of mentoring. The week long programme also included an evening of workshop with talks about social media, branding and SEO.